Google Launches Doppl: The AI-Powered Fashion Try-On App Changing How You Shop

Fashion meets futuristic tech in Google's latest experimental release — Doppl, a brand-new AI-powered mobile app that helps you visualize how clothes would look on your actual body. Available now for iOS and Android in the U.S., this innovative tool is reshaping how we think about virtual fashion, digital identity, and the future of online shopping.

What Is Doppl?

Doppl is Google’s newest experimental app under Google Labs, and it’s designed to give users a personalized fashion try-on experience. Unlike traditional try-on tools that showcase clothing on models, Doppl allows you to see outfits on a digital avatar of yourself — built using a full-body photo you upload.

Once your digital profile is created, you can snap or upload images of clothing from anywhere — whether it's a photo from a thrift store, a screenshot from Instagram, or a style you spotted on a friend. Doppl then uses AI to generate a realistic image of you wearing that exact outfit.

AI-Powered Visualizations and Virtual Wardrobes

What sets Doppl apart from older virtual fitting tools is how immersive the experience is. Not only does it create static images of you in an outfit, but it can also produce AI-generated videos, allowing you to see how the outfit moves and fits as if you were wearing it in real life.

You can save your favorite outfits, build a virtual wardrobe, and even share your looks with friends for feedback. Whether you’re prepping for a special event or just exploring your personal style, Doppl makes it interactive and fun.

Why Doppl Is a Big Deal for Fashion-Tech Startups

While Google has previously offered virtual try-on tools through Google Shopping, those versions were limited to displaying clothes on pre-set models with different body types. Doppl marks a major leap forward by letting users become the model — using their own body to see how outfits look and flow.

From a startup and innovation perspective, this experiment is huge. It demonstrates how AI, personalization, and user-generated content can come together to redefine digital commerce. It’s also a peek into how tech giants like Google are experimenting with niche, standalone apps to gather user data and test high-engagement product experiences.

The Future of Virtual Fashion? Or Just the Beginning?

Doppl is currently only available in the United States and is part of an experimental launch. It’s still in its early stages, and Google openly notes that the app may not always be 100% accurate in terms of fit or fabric appearance.

Still, the potential is massive.

For fashion startups, this app proves there’s growing interest — and demand — for hyper-personalized fashion experiences. For developers and product builders, it shows that combining AI vision models, mobile UX, and e-commerce could unlock the next big consumer trend.

Final Thoughts

Google’s launch of Doppl is more than just another app — it’s a sign of where the future of shopping and digital identity is headed. If you’re in fashion tech, AI, or mobile product development, now is the time to pay attention.

As AI becomes more personal, interactive, and visual, tools like Doppl won’t just change how we shop — they’ll change how we express ourselves.